Sales Execution Intelligence
The right question is only useful while the buyer is still in the room.
Heymakr prepares every conversation with account intelligence. Mavis uses that context to help representatives close qualification gaps and leave the meeting with stronger evidence.
Designed for complex B2B teams that already rely on CRM, conversation intelligence, forecasting and sales engagement systems.
Illustrative product view
Enterprise evaluation call
Live context
00:18:42
Buyer statement
The technical team likes the direction, but finance will need a clearer case.
Decision process not confirmed
Clarify how finance will assess the commercial case.
Reason: the opportunity is in evaluation, but no buyer-approved path is recorded.
Qualification state
Business impact
Evidence captured
Decision criteria
Not established
Approval path
Missing evidence
Meeting objective
Establish whether the buyer has a funded evaluation path.
42% supported by evidence
Seller-controlled output
Draft updates cite buyer statements, missing fields and agreed next steps before the representative approves them.
Post-call analysis cannot recover a missed question.
Revenue teams have more recordings, summaries and dashboards than ever. Deals still slip because critical information was never established during the conversation. By the time the gap appears in a scorecard, there may be no second meeting.
Qualification gaps are discovered after the meeting.
Managers cannot coach every live opportunity.
CRM fields look complete without reliable evidence.
Forecasts inherit optimism from weak discovery.
Representatives receive generic prompts instead of deal-specific guidance.
Prepare the account. Improve the meeting. Strengthen every system afterwards.
Heymakr connects research, use case selection, stakeholder relevance and live opportunity execution. That continuity is the difference between generic guidance and a useful intervention.
- 01
Heymakr prepares
Turn account evidence into a credible reason to engage.
Company priorities, trigger signals, value hypotheses, relevant use cases and stakeholder context form the opportunity brief.
- 02
Mavis improves
Track what is known, missing and commercially material.
Mavis follows the meeting objective and qualification coverage, then offers a small number of explainable next questions.
- 03
Your stack receives
Leave forecasting and review systems with better evidence.
Seller-reviewed notes, qualification evidence, commitments and next steps can improve the quality of downstream workflows.
Know why this account, this use case and this person should care now.
Heymakr organises source-aware account research into a value pyramid, ranked use cases, trigger signals and a stakeholder map. It gives representatives a connected commercial argument, not a loose collection of facts.
Illustrative value pyramid
Operational resilience programme
Company priority
Reduce operational exposure
Strategic goal
Standardise critical workflows
Technical initiative
Consolidate fragmented tooling
Relevant use case
Evidence-led process control
Use case fit
Strategic relevance
High
Trigger strength
Material
Stakeholder coverage
Needs work
3 relevant roles
2 active signals
Heymakr does not replace Gong, Clari, Salesforce, Outreach or Salesloft.
Conversation intelligence explains the meeting. Forecasting systems inspect the pipeline. Sales engagement platforms run activity. Heymakr and Mavis focus on the account context and live execution that improve what those systems receive.
Compatibility describes how the workflow fits. Native connections are only labelled where the product already supports them.
| Capability | Established categories | Heymakr and Mavis |
|---|---|---|
| Record and transcribe calls | Primary capability | Supporting capability |
| Understand opportunity context | Varies by platform | Core requirement |
| Track live qualification gaps | Available in parts of the market | Core requirement |
| Suggest deal-specific questions | Variable depth | Derived from the current opportunity |
| Prepare account and use case context | Usually separate | Connected workflow |
| Improve downstream evidence | Indirect outcome | Direct objective |
Raise the floor of sales execution.
These are intended outcomes, not published customer claims. A pilot should define its baseline and success criteria before deployment.
Evidence before confidence applies to the website as well as the product.
More consistent qualification
Stronger evidence behind forecasts
Earlier visibility of opportunity risk
Better use of limited buyer access
Less dependence on manager availability
More useful CRM updates and follow-up
Qualification
Evidence-backed completion
Execution
Prompt use and dismissal
Pipeline
Buyer-agreed next steps
Execution assessment
Find the execution gaps hiding in your pipeline.
Review how your team prepares for calls, qualifies opportunities and converts live conversations into forecast evidence.