Mavis by Heymakr
Live guidance built from the actual opportunity.
Mavis enters each meeting with the account brief, stakeholder context, opportunity stage, prior evidence and your qualification methodology. It supports the representative without taking control of the conversation.
Product principle
Fewer interventions. Higher relevance. Seller control at every step.
One material gap at a time.
Mavis follows the meeting objective and the evidence already established. When a material gap appears, it explains why the prompt matters and gives the representative the choice to use, adapt or dismiss it.
Illustrative product view
Enterprise evaluation call
Live context
00:18:42
Buyer statement
The technical team likes the direction, but finance will need a clearer case.
Decision process not confirmed
Clarify how finance will assess the commercial case.
Reason: the opportunity is in evaluation, but no buyer-approved path is recorded.
Qualification state
Business impact
Evidence captured
Decision criteria
Not established
Approval path
Missing evidence
Meeting objective
Establish whether the buyer has a funded evaluation path.
42% supported by evidence
Seller-controlled output
Draft updates cite buyer statements, missing fields and agreed next steps before the representative approves them.
Preparation, execution and review use the same opportunity context.
- 01
Before the meeting
Define the objective and known evidence.
The preparation brief combines account research, prior meetings, stakeholder roles, qualification state and the desired outcome.
- 02
During the meeting
Track evidence and surface material gaps.
Live transcription supports context tracking. Guidance is prioritised around the current opportunity rather than isolated words.
- 03
After the meeting
Review and approve structured outputs.
The representative reviews qualification evidence, commitments, follow-up and draft opportunity updates before they leave Mavis.
A framework is only useful when the evidence behind it is visible.
Mavis supports MEDDPICC, BANT, Command of the Message and configurable company processes. It distinguishes a completed field from a buyer statement that actually supports it.
MEDDPICC evidence map
Enterprise evaluation opportunity
Metrics
Business impact discussed and buyer language captured.
Evidence capturedEconomic buyer
Finance approval referenced, named owner not confirmed.
Partly establishedDecision criteria
Technical criteria known, commercial criteria incomplete.
Partly establishedDecision process
Approval sequence and timing still missing.
Missing evidenceSupport that respects judgement and attention.
Mavis does not speak autonomously in the meeting. Guidance, approved knowledge and response drafts remain visible to the representative, who decides what to use.
Explainable prompts
Each intervention states the missing evidence and the opportunity context that caused it.
Seller-approved wording
Questions and response drafts can be adapted, accepted or dismissed before use.
Approved knowledge
Material answers can be grounded in the company knowledge sources configured for the team.
Quiet participation
The meeting cockpit prioritises one useful intervention rather than a stream of generic advice.
Opportunity assessment
Evidence quality by inspection area
Qualification evidence
Partial
Stakeholder coverage
Material gap
Buyer-agreed next steps
Supported
Commercial case
Needs validation
Management sees the gap, not just the score.
Opportunity workspaces bring the forecast view, preparation brief, deal coaching, stakeholders, Three Whys, Now to Value and qualification evidence into one inspection surface.
- Evidence behind methodology fields
- Known stakeholder gaps
- Changes since the previous meeting
- Suggested focus for the next conversation
Mavis assessment
Test whether your live sales process produces the evidence your forecast needs.
Map the qualification gaps, manager coverage and meeting evidence that a focused Mavis pilot should measure.